삼성전자 경영전략 영어 보고서

소개글

A+받은 자료입니다. 경영전략론에서 발표에서도 우수한 자료로 평가 받았습니다.

목차

1. Executive Summary

2. Problem Statement
1) Samsung is facing a problem
2) China`s representative looks at the strengths of the company, SMC

3. Alternatives
1) Quick and aggressive investment
2) Self-Empowerment
3) To advance into non-memory industry
4) Aspects of government policy

4. Present your choice & provide reasons

5. Related issue
1) Factory work environment?
2) 05.04.2010 Semiconductor plant confirmed.

6. Conclusion

7. References

본문내용

1. Executive Summary
Samsung Electronics Company was established in 1969 to manufacture black-and-white TV sets. At the end of 2004, the company had $78.5 billion in net sales, $66 billion in assets, and 113,000 employees. According to Interbrand, the company’s brand value increased from $5.2 billion (ranking 43rd in the world) in 2000, to $12.6 billion (ranking 21st in the world) in 2004. In 2004, Samsung stood ahead of many brands such as Philips, Kodak, and Panasonic. Sony ranked 20th by comparison.
In 2005, the Samsung Group, which included Samsung Electronics Company, was the largest conglomerate in South Koreacore business sectors within the Group were electronics, finance, and trade and services.

참고 자료

www.seri.org
www.hankyung.com
www.mk.co.kr
삼성 반도체 세계 일등 비결의 해부 - 신장섭, 삼성경제연구소, 2006
보이지 않는 기업성장 엔진 - 서용구, 삼성경제연구소, 2006