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I’m going to talk about Nike’s performance in soccer market. As you know, American doesn’t play soccer like European. What they play is Rugby not soccer that’s why American brand, Nike, hadn’tup is held. Nike started to be interested in soccer market even if it’s far from its local market. Now Nike got 31% of world market share in soccer market whereas Adidas got 36%, which is incredible performance regarding Nike’s short history. Do you think if Nike would dominant global soccer?
d know about its top competitor, Adidas. It retains sponsorship of many top teams and a player, including the national teams of Germany, Spain, and France While Nike is sponsoring national soccer teams such as South Korea, Brazil, Holland, Portugal, and Mexico.
But, Ae fending off Nike. As an official partner of FIFA and sponsor of the World Cup, Adidas enjoys exclusive marketing and advertising rights in connection to the world`s most watched sporting event.

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