[영문]Compare Mcdonld and KFC

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목차(Contents) 참고하세요

목차

1. Case Abstract of McDonalds and KFC

2. Vision Statement of McDonalds and KFC

3. Mission Statement of McDonalds and KFC

4. External Audit of McDonalds and KFC

4.1 Opportunities of McDonalds and KFC

4.2 Threats of McDonalds and KFC

4.3 CPM – Competitive Profile of McDonalds and KFC

4.4 External Factor Evaluation (EFE) of McDonalds and KFC

5. Internal Audit of McDonalds and KFC

5.1 Strengths of McDonalds and KFC

5.2 Weaknesses of McDonalds and KFC

5.3 Internal Factor Evaluation (IFE) of McDonalds and KFC

6. SWOT Strategies of McDonalds and KFC

7. Qualitative Strategic planning of McDonalds and KFC

8. Recommendations

9. Conclusion

10. Reference

본문내용

6.2 WO Strategies of two companies

McDonald’s
McDonald’s is very famous on fast-food market; most of people think that fast food equals easy but also equals junk food, those people want to promote healthy food and organic food in the current society, they don’t want have health problems, so McDonald’s must make new product with organic and very low calorie and fat, their foods items must good for health. They also need to improve their quality management to attract more customers.
(MC DONALDS SWOT, 2008)

KFC
If KFC want enter new markets and increase its market share and profits, they must improve its resource and development: KFC has entered so many markets in the past in the US that its growth rate was about only one percent an year, because it never pays attention to its resource and development. And it must have some good idea and big change about their new chicken foods to beat their major fast food competitors because their major competitors in the chicken products of fast-food industry were trying to increase its market share. (KFC SWOT Analysis, 2008)






6.3 ST Strategies of two companies

McDonald’s
McDonald’s have a lot of major competitors, so it must use the large brand equity and strong cash flows to block them. The company can use strong cash flows to make a lot of new food items and products and also can improve its quality management and quality Service to attract new customers. Recession in economy leads restaurant visits have decreased, so the company should better to make some change the price of their product, low and fair price can let customers and McDonald’s have win-win situation. (McDonald`s SWOT, 2009)

참고 자료

What is a SWOT Analysis, and Why is it Important? (2010), viewed on 1 May, 2010
http://ezinearticles.com/?What-is-a-SWOT-Analysis,-and-Why-is-it-Important?&id=2420795

McDonald`s SWOT (2009), viewed on 10 May, 2010
http://www.marketingteacher.com/SWOT/mcdonalds_swot.html

KFC SWOT Presentation (2009), viewed on 10 May, 2010
http://www.slideshare.net/SK.Ansari/kfc-swot-presentation-presentation

MC DONALDS SWOT (2008), viewed on 10 May, 2010
http://www.scribd.com/doc/3972375/MC-DONALDS-SWOT

KFC SWOT Analysis (2008), viewed on 10 May, 2010
http://www.scribd.com/doc/2021691/Kfc-Swot-Analysis

Yum! Brands — The World`s Largest Restaurant Company: KFC, Pizza Hut, Taco Bell, A&W All-American Food, Long John Silver`s. Web. 13 May 2010. http://www.yum.com/investors/governance/audit.asp

Yum! Brands — The World`s Largest Restaurant Company: KFC, Pizza Hut, Taco Bell, A&W All-American Food, Long John Silver`s. Web. 13 May 2010. http://www.yum.com/investors/governance/committee.asp


"2005 Audit--McDonald`s Corporation." City and County of Denver Homepage. Web. 13 May 2010. http://www.denvergov.org/Auditor/Audits2005/Audits200511/tabid/378484/Default.aspx

"KFC: Information from Answers.com." Answers.com: Wiki Q&A Combined with Free Online Dictionary, Thesaurus, and Encyclopedias. Web. 13 May 2010. http://www.answers.com/topic/kfc-corporation

Home :: McDonalds.com. Web. 13 May 2010.
http://www.mcdonalds.com

Welcome to KFC.com. Web. 13 May 2010.
http://www.kfc.com