댕기머리 마케팅 영문 ppt( stp,4ps,swot)
- 최초 등록일
- 2011.01.22
- 최종 저작일
- 2010.11
- 33페이지/
MS 파워포인트
- 가격 2,500원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
소개글
댕기머리에 대한 설문조사, 마케팅에 대한 모든건, 토론할 것, 결론까지 다 빠짐없이 작성하였습니다
목차
1. Introduction
2. SWOT
3. STP
4. 4P (Marketing Mix)
5. Competitors
6. Market Share
7. Conclusion
8. Discussion
본문내용
1. Beacon of oriental scalp hair shampoo
Established product image that it is the best solution to prevent hair loss from stress.
2. Successful word-of-mouth marketing
Instead of star marketing, promoted low cost effective word-of-mouth marketing
3. Various product line
6 types of product groups – 39 kinds of products.
<중 략>
Can it be said that the organic shampoo industry is independent from the chemical shampoo industry?
A1. Initially, our group thought that since these two products target different customer needs, it can be classified as a heterogenous industry. However, throughout our research we found out that most of the research institutions regard these two products as a single industry.
참고 자료
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