Crowdsourcing: What It Means for Innovation 번역
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- 2011.02.02
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Crowdsourcing: What It Means for Innovation 번역
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Crowdsourcing: What It Means for Innovation
크라우드소싱 : 혁신을 위해 이것은 무엇을 의미하는가?
A soured economy has prompted a boom in crowdsourcing, but this is a creative, efficient trend that will outlast the recession
좋지 않은 경제는 크라우드소싱 안에서 붐을 촉진한다. 그러나 이것은 불경기를 지속할 수 있는 창의적이고, 효율적인 경향이다.
By John Winsor
Some have predicted that crowdsourcing is the future of the marketing, advertising, and industrial design industries. The phenomenon, they argue, will accelerate creativity across a larger network.
몇몇 사람들은 크라우드소싱이 마케팅, 광고, 산업디자인 산업들의 미래라고 예견해왔다. 그들은 이러한 현상이 더 많은 네트워크를 가로질러 창의성을 가속화할 거라고 주장한다.
Others, meanwhile, have predicted this practice of opening up a task to the public instead of keeping it in-house or using a contractor will be the demise of those businesses because of the downward pressure on prices. If LG crowdsources a new cell phone design on CrowdSpring for $20,000, as it did recently, what happens to the old model of paying a design firm millions of dollars for the same project?
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참고 자료
http://www.businessweek.com/innovate/content/jun2009/id20090615_946326_page_2.htm