PR분야에서 일하는 인물에 관한 에세이
- 최초 등록일
- 2011.02.08
- 최종 저작일
- 2009.03
- 3페이지/ MS 워드
- 가격 2,000원
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Careers in public relations
The president of Korean Public Relations Association(KPRA), Soon-dong Lee, is one of the best well-known Public Relation professionals in Korea. He originally worked as a journalist but soon he entered “Samsung” which is the most famous Korean electronic company. Since he entered the company, his work was to let the public know about Samsung not only in Korea but also in the world. He played an important role to spread good images of Samsung to the world. While Samsung became one of the most famous global companies around the world, he became a role model of PR professionals in Korea. For over twenty years, he dedicated his life to advertise Samsung worldwide. Moreover, not only is he the president of Samsung Corporate Citizenship, but he is also the president of Korea Public Relations Association(KPRA), Korea Advertising Association(KAA), and the Federation of Korean Industries(FKI). That is, he contributes to the development of PR culture of corporations in Korea.
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