SESSION_07_WHAT_IS_STRATEGY 08
- 최초 등록일
- 2011.02.20
- 최종 저작일
- 1997.01
- 28페이지/
MS 파워포인트
- 가격 5,000원
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소개글
what is strategy
목차
Operational Effectiveness Is About Being Efficient
Strategy is About Being Different
The Productivity Frontier: Best Practices
The Productivity Frontier
Benchmarking: TQM, TCT, Outsourcing/Alliances
Reducing Total Cycle Time Wins Markets
Competitive Strategy
Strategy requires Positioning
Positioning requires Trade-offs
Trade-offs arise for 3 reasons
Cost vs. Differentiation
Sustainable Advantages
Strategic Fit
Fit and Sustainability
What is Strategy?
Deepen the Strategic Position
Emerging Industries & Technologies
Reconnecting Strategy
Leadership Agenda
본문내용
What Is Strategy?
By Michael E. Porter
Harvard Business Review
November-December 1996
Operational Effectiveness Is About Being Efficient
Operational effectiveness relates to the practices that better utilize inputs by
reducing defects or reducing waste,
employing more advanced technology,
motivating employees better, or
developing better products faster.
Cost advantage comes from performing activities more efficiently than competitors. Improved efficiency results in lower average unit costs.
His primary concern is that the managers understand that the “tools of management” are not the same as strategy. The tools that improve quality, such as total quality management techniques popularized by Deming and Japan, are not strategy. They are methods to improve operational efficiency that any firm can and should use. The same goes for “TPM”, the acronym for total productive maintenance, which focuses on clean and organized work environments to ensure high levels of performance.
참고 자료
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