business in malaysia

소개글

malaysia에서 business환경이 어떠한지 분석한 자료입니다.
culture에 따라 business 전략이 어떻게 달라지는지에 대한 내용을 기본바탕으로,
실제 사업을 진행한다는 가정아래 분석한 자료입니다.
캐나다 교환학생시설 제출한 자료로, 현지 캐나다 친구가 검토해준 자료이기 때문에,
내용면에서도, 문법, 어휘면에서도 영문 리포트작성을 원하는 분들께 많은 도움이 될것이라 생각합니다.

목차

Executive Summary
Malaysian Culture and Business Style
The Market in Malaysia
Market Scale in Malaysia
Market Characteristics
The Chocolate Industry in Malaysia
Summary
Conclusion
Reference List
Appendix I – Personal Interview
Appendix II – Age Structure in Malaysia
Appendix III – Economic Growth in Malaysia
Appendix IV – Multi-Ethnic Population Composition
Appendix V – Population Growth Rate

본문내용

Executive Summary

The demand for chocolate in the Western world, i.e. Europe and North America, has been strong for many decades. This high demand for chocolates suggests that there is room in the industry for other firms to make a profit. The only question to ask is where would be the best location to build a plant and distribution centre.
Malaysia is an emerging country in South Asia that has seen a high rate of economic growth. Malaysia’s economy is proving its reliability and growing stronger as time goes on. Many different corporations from all sorts of industries are locating some of their operations in Malaysia because of some of the business advantages that this location offers, such as a lower wage rate when compared to Western countries.
Malaysian culture is very different from Western culture and any business that seeks to establish itself in this country would need to become very familiar with the various cultural norms regarding hierarchy, religion, greetings, meetings, and gender.

참고 자료

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