Sony Blu-Ray vs HD-DVD 소니 블루레이 마케팅 분석 영문 발표 프레젠테이션 PPT(스크립트 포함)
- 최초 등록일
- 2011.05.06
- 최종 저작일
- 2011.05
- 20페이지/
MS 파워포인트
- 가격 2,500원
소개글
소니 블루레이에 관한 마케팅 영어 발표자료
베타맥스에 관한 소개를 서론으로 SWOT, STP, 4P분석 이후
향후 소니의 대응에 관한 내용(스크립트는 슬라이드 노트에 포함)
목차
Format War in 1976 - Betamax vs VHS
Introduction of Sony
Format War in 21c - Blu-Ray vs HD-DVD
SWOT Analysis - Internal, External
STP Analysis
4P Analysis
Result of Implementation
-----여기까지 스크립트 有
What is Next? Disappear? or Survive?
Current Situation of Blu-Ray
Prospect of Blu-Ray
Conclusion
본문내용
Hi, Everyone. we are group 16. We will introduce Sony Blu-ray marketing.
we will explain a videotape competition which is similar to present situation for your better understanding.
Have you ever rented a video tape before? Maybe, you`d say yes, although most of video rental shops are extinct.
Anyway, think about it. When you went to the video rental shop, you would see This ‘VHS` Mark. It indicates that this video tape adopts VHS Format. Almost all of video tapes uses VHS.
What`s happened?
The videotape format war was a period of intense competition between incompatible models of video cassette recorders (VCR) in the 1970s.
The first system to be successful with consumers was the Betamax of Sony in 1975.
This was quickly followed by the competing VHS format from JVC.
참고 자료
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