QR_paper (QR코드를 이용한 마케팅 전략)

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고려대 이정기 교수님 마케팅 수업에 QR코드를 활용한 마케팅 stratagy 제안 레포트

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본문내용

1. What is the QR code?
⑴ Introduction of the QR code
Since a bar code was supplied, and the convenience was widely known, there have been various demands in the market: code which is able to have more information, represent many kinds of letters, and be printed in smaller space. Therefore, there were alternatives for increasing the amount of information like a expanding a cipher or an arraying many bar codes. However, these alternatives caused problems with using many spaces for representing codes, needing complicated reading, and rising costs of printing. To deal with these demands and problems, a code of two dimensions appeared.
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