HBC - Techsonic Industries, Inc.- 마케팅 / 신제품개발
- 최초 등록일
- 2011.06.14
- 최종 저작일
- 2010.08
- 9페이지/
MS 워드
- 가격 5,000원
소개글
국내 MBA 과정에서 다루는 하버드비지니스케이스 분석 자료입니다. Assay 혹은 Report 작성시 많은 도움이 되실것 같습니다.
Havard Business Case Analysis : Techsonic Industries, Inc.: Humminbird - New Products
Cases | Melvyn A.J. Menezes, Eric Beinhocker | Nov 30, 1990
하버드 비지니스케이스 분석 : 테크소닉 인더스트리 신제품개발
목차
1. Central issues and problem briefing
2. Issue and situation analysis
3. Proposed solutions and making decision
4. Recommendation and other considerations
본문내용
Techsonic was founded in 1971 and based in Eufaula, Alabama. Techsonic was a market leader in underwater sonar equipments and electronic products industries for the consumer market while they were engaging product designing, engineering, and manufacturing. They have offered fish finders, depth sounders mainly. rnIn 1989, top management needed to make very important decision with what products they would go together in major trade show and how they could prioritize the projects running at that moment. rnLast two decade, there were a lot of changes in depth sounder market and Techsonic dealt with the challenges very well while they were upgrading the products and introducing new products with new functionalities. However, from 1988 Techsonic product lost the market leader position and started to decline the sales and profit.
참고 자료
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