Report on effective communication campaigns: Coca-Cola launched successful communication campaigns in China and Korea
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- 2011.06.14
- 최종 저작일
- 2011.01
- 14페이지/ MS 워드
- 가격 2,500원
소개글
중국과 한국의 효과적인 코카콜라 런칭 캠페인 비교 essay입니다.
영문으로 작성되었고, 중국 파트는 중국인이 작성했습니다.
커뮤니케이션 효과 이론에 근거해 작성했습니다 ^^
목차
1. Introduction
2. Coca-Cola Communication Campaign in China
3. Evaluation of Campaign in China
4. Coca-Cola Communication Campaign in South Korea
5. Evaluation of Campaign in South Korea
6. Comparison
7. Conclusion
본문내용
COM3 Essay
Report on Effective Communication Campaigns:
Coca-Cola launched successful communication campaigns in China and Korea
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ffective communication campaigns:
Coca-Cola launched successful communication campaigns in China and Korea
Introduction
The purpose of this paper is going to argue Coca-Cola launched two effective communication campaigns in China and Korea in different ways, and then an evaluation and comparison on both campaigns will be followed.
The communication campaign is a social marketing approach that helps to support the interest and energy of the project team or organization. Besides, Edwards(2008) states that communication campaign is the process of organizing and planning activities that are designed to address accurate information to the audiences through utilizing techniques such as communication timing, various media sources and participant feedback tools. Moreover, the Northern Family (2003) believes
참고 자료
Reference list
1. Northern Family (2001), Communication Campaign – A Major Tool of Social Marketing Prince George Campaigns
2. JD Edwards (2008), Oracle Change Management Communication Campaign
3. Wenya, shao. (2009). Coca-Cola Water-saving Practice: Save a Barrel of Water. World Environment, 1994-2010 China Academic Journal Electronic Publishing House.
4. Salmon, C.T., & Murray-Johnson, L. (2001). Communication campaign effectiveness: Critical distinctions. R.E. Rice& C.K. Atkin, Public communication campaign, (pp.168-180)
5. Mendelsohn, H. (1973). Some reasons why information campaigns can succeed. Public Opinion Quarterly, 37, 56-61.
6. Kim, J.S.(2010), A Study on Marketing Strategies of Soft Drink, master’s thesis, Department of Business Administration, Graduate school of Kon-kukUniversity
7. Park, Y.C.(2010), A Study on the Use of Expressive Policy of Advertising Campaign <Focused on cases of Coca-Cola>, master’s thesis, department of Industrial Design, Graduate school of Hong-ik University