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MS워드 2700 자 입니다.(표,통계숫자 수 제외)
목차
1. Executive Summary2. Business Description
2.1 General Description of the Business
2.2 Industry Information
3. Marketing Segment
3.1 Target Market
3.2 Market Share Analysis and Expected Sales
3.3 Competitive Analysis
3.4 Marketing Strategy
4. Operations
5. Management
6. Financial Statements
6.1 Income Statement
6.2 Balance Sheet
6.3 Cash Flow Graph
6.4 Key Results
7. Critical Risks
8. Harvest Strategy
9. Milestone Timetable
10. Appendix
본문내용
1. EXECUTIVE SUMMARYPizza House is dedicated to provide high quality delicious pizzas at affordable prices to young population of Singapore, specifically student bodies in tertiary institutions in Singapore. The reason is that Pizza House feels the various needs of students and their quest of comfortable casual dining with their peers or alone at anytime in their campuses as soon as place is ordered.
Even though pizza industry is very competitive in Singapore, Pizza House believes that appropriate promotion and advertising of unique features of our brand pizzas can promise a reasonable amount of market share.
Pizza House’s main advantages over competitors are its fastest delivery in town, affordable price, favorable location, and an ability to produce different kinds of customized pizzas according to customers’ specific tastes.
Pizza House is owned and operated by four owners, with an initial shared capital and short term bank loan. The shop is also hiring specialized chef from Italy to produce its brand pizza, and all owners will be working actively in all kinds of operational activities.
Pizza is probably the most popular universal food consumed in the market, and market potential for this industry is still rising in Singapore. Pizza House believes that combination of high quality product and service according to consumers’ preferences using creative young people oriented marketing plan will enable the shop to successfully enter the market and attain sustainable growth in the future.