마켓오

소개글

마켓오에 대한 글입니다.

목차

1. Introduction of the Product

2. Inside-Out VIEW

3. Outside-In VIEW

4. Conclusion

5. Q & A

본문내용

마켓오 is a brand of Orion Group which is one of the biggest multiple corporations in Korea.

It was established in 1956 and its initial company name was 동양제과공업.

As you can guess from the initial company name, Orion has been developed for about 50 years based on 제과사업 such as 초코파이.

Nowadays, Orion has expanded its business areas to cinema, cable TV, food service and sports for being an entertainment group.

Under that circumstance, Orion Group launched ‘Market O’ under a concept of ‘delicious&healthy’ food service on December, 2008. Market O products are made from good and natural ingredients.
Orion group is a leader of well-being snack foods. And The group is a pioneer of new market.
Already we learned this this theme, this is an example of Diversification.
We think market o is not only a snack but also a masterpiece
And we wonder why does the company make this product and company’s view for the market and consumer’s view for the product.
A variety of Inspecting are displayed market o ‘s feature and differentiation of product.
Now let’s start an analysis of Market o

why does the company make this product and company’s view for the market and consumer’s view for the product.

참고 자료

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