신라면블랙

소개글

신라면 블랙에 대한 글입니다.

목차

1. Market Analysis
2. Strategies
1) Premium
2) Well-being
3) Brand Reputation

5. Promotion

6. Substitutes

본문내용

Vision of Ramyun market

Well-being becomes one of trend in Ramyun market.

People know that ‘유탕면’ is not good for our health.

⇒ Strong Needs & Wants for Well-being

Becoming elderly society

⇒ The more decrease in number of major consumer (young gen.)
of Ramyun, the smaller the Ramyun market become

The trend of public opinion

Decreasing of consuming population of 라면
Problem is ‘nutrition’

Releasing “wellbeing 라면”
But 라면 is typical instant food → It is hard to accept 라면 as wellbeing food

Premium price which emphasizes nutrition accord with “wellbeing” trend
But Value improvement is low compared with price rising
→ Consumers think premium instant noodle is measure of price rising

Negative attitude about premium instant noodle

참고 자료

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