McDonald`s Marketing
- 최초 등록일
- 2011.06.28
- 최종 저작일
- 2011.06
- 19페이지/
MS 파워포인트
- 가격 3,000원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
소개글
이 PPT는 맥도날드의 마케팅에 관하여 만든 PPT입니다.
PPT는 영어로 작성되어있으니 참고하시기 바랍니다.
목차
1. 마케팅이란?
2. 맥도날드 소개
3. 맥도날드의 Mission statement
4. 맥도날드 SWOT분석
5. 맥도날드 PEST분석
6. 맥도날드의 목표와 미래에관하여
7. 맥도날드의 경쟁자
8. 맥도날드의 4P분석
9. 맥도날드의 유통
10. 맥도날드의 PLC(Product life cycle)
본문내용
What is Marketing?
The Chartered Institute of Marketing define marketing as `The management process responsible for identifying , anticipating and satisfying customer requirements profitably`
Philip Kotler defines marketing as `satisfying needs and wants through an exchange process`
About McDonald’s
Mcdonald’s is fast food Restaurant.
As international organisation, they provide meal to all over the world about 50 million people everyday.
McDonald`s is the world`s biggest Fast Food operator, operating more than 30,000 outlets in more than 120 countries. It has about 400,000 employees and about 300,000 of those are behind the counter.
http://www.scribd.com/doc/22274022/Marketing-Research-on-McDonald-s
참고 자료
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