라스베가스 만달레이베이 호텔과 경쟁호텔 및 SWOT분석(영문)
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- 2011.07.17
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소개글
라스베가스에 위치한 만달레이베이 호텔과 그 경쟁호텔 및 SWOT분석에 대해 조사하였습니다^^
먼저 만달레이베이 호텔의 소개와 더불어 역사, 위치, 시설, 객실 수 및, 고객 수와 주요 타겟 등을 조사하였습니다. 그리고 만달레이 베이의 주요 경쟁자인 Venetian Hotel, Caesars Palace Hotel, Bellao hotel, MGM grand hotel 등을 소개하였습니다. 또, 만달레이베이 호텔의 SWOT분석을 내부적 측면, 외부적 측면으로 나누어 이 호텔의 경쟁력을 서술하였습니다^^
관광관련 전공자나 라스베가스, 관광 호텔, 만달레이베이 호텔 등에 관심이 있으신 분께 유용하리라 봅니다^^
목차
1. History
2. Location
3. Amenities & Entertainment
4. Number of rooms
5. Number of employees
6. Target market
7.Competitors
8.SWOT Analysis
본문내용
The hotel, Mandalay Bay is a 43-story luxury hotel casino on the Las Vegas Stript is owned by MGM Mirage.
On December 31, 1996, the Hacienda decided to found the Mandalay Bay. At first, the working title was "Project Paradise" but later, it is officially replaced with Mandalay Bay in 1998.
The resort opened on March 2, 1999.
The convention center was added in January 2003. When it opened, it was ranked as the fifth largest in the United States. It also offered the largest unobstructed ballroom in the country, at 9,000 m².
In 2004 a new 43-story tower was opened with 1,120 suites, called THEhotel at Mandalay Bay.
Mandalay Bay is connected to Luxor by both a monorail and shopping mall called Mandalay Place which also features restaurants.
The address Mandalay Bay is 3950 Las Vegas Boulevard South Las Vegas, NV 89119.
And it is located in the South End of the Las Vegas Strip about 2 miles from the McCarran International Airport. University of Nevada-Las Vegas is also nearby the Mandalay Bay and many students of it come to Mandalay Bay as the employee.
참고 자료
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