Groupon 그루폰 기업분석 PPT

소개글

그루폰 영문피피티 입니다. 마케팅 수업시간에 만든 자료입니다.

목차

Introduction
-Social commerce industry
-About Groupon
-Mission statement of Groupon

Situational analysis
-How Groupon works
-Key success factor
-STP
-Marketing mix
-Competitor
-SWOT analysis

Marketing issues & Strategies

Recent marketing issues

Possible issues

Operational strategies

Conclusion

본문내용

Groupon has to focus on laying the groundwork for making profits through customer satisfaction by making them to do repeated purchases and secure voluntary loyal customers.

Groupon has to strive to upgrade the quality of the service by maintaining good relationship with their partners and local business people.

Groupon should make firm strategies such as ‘Mega gift’ and others to make more loyal customers

E-business system has been settled in our life, and new e-commerce spread freely
Groupon is a new type of E-business using social network service and social commerce.
If they catch the market trend and read the customer’s mind and culture exactly, they can absolutely succeed in Korean market too.

참고 자료

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