소개글
호주 시장에 대한 정치, 경제, 기술, 문화 에 대한 시장 분석을 한 레포트 입니다.
마케팅 수업에서 A+를 받은 양질의 자료입니다 !
목차
I. Executive summary
II. Background
1. Political force
2. Social force
(Demographic & Cultural)
3. Competitor force
4. Technological force
III. Market analysis
1. Political analysis
2. Social analysis
3. Competitor analysis
4. Technological analysis
IV. Conclusion
본문내용
I. Executive Summary
One of the ongoing issues in Australia is “smart grid”, an upcoming trend in the green technology market that emphasizes efficient energy use. To motivate some companies and households to use energy efficiently, the Australian government has been enacting laws concerning the smart grid. Therefore, we as a marketer should take advantage of this opportunity. Although the Australian government is eager to support its policies, Australia has relatively poor technology to manufacture sophisticated smart grid equipments. So, with a reasonable price and advanced technology, entering the smart grid market in Australia would be a competitive decision.
참고 자료
V. Appendix
-References
Australian government, <http://www.australia.gov.au>
Australian government-Department of Climate Change and Energy Efficiency, <http://climatechange.gov.au>
Australian Bureau of Statistics, 2006 Census Dictionary, July 30th 2009, <http://www.censusdata.abs.gov.au/ABSNavigation/prenav/ProductSelect?newproducttype=QuickSQuic&btnSelectProduct=View+QuickStats+%3E&collection=Census&period=2002&areacode=0&geography
CIA, The World Fact Book, April 6th 2011,
< http://www.asiae.co.kr/news/view.htm?idxno=2010110809324416568>
KOTRA, 호주 시장 특성, <http://www.globalwindow.org/wps/PA_1_0_3PT/jsp/html/nation/NAGlobalInfoPdfView.jsp?fileName=/opt/IBMIHS/htdocs/attach/nation/101071/stamp/101071_60_15160.pdf>
Landis+Gyr, Landis+Gyr wins Australia`s biggest Smart Meter Rollout, June 12th 2009, <http://www.landisgyr.com/en/pub/media/press_releases.cfm?news_ID=3219>
길애경, KISTI G20국가 녹색기술 현황분석 결과 발표, November 1st 2011,
< http://www.greengrowth.go.kr/resource/new_images/policy/02_smart02.pdf>
박성호, 한국 호주∙인도와 글로벌 스마트그리드 MOU체결, November 8th 2011,
< http://www.asiae.co.kr/news/view.htm?idxno=2010110809324416568>
윤용, 한국의 녹색 기술과 산업[녹색 강국을 향해], April 12th 2011,
< http://www.koreabrand.net/kr/know/know_view.do?CATE_CD=0007&SEQ=873>
조정형, 스마트미터 내달 75만대 시장 연다, March 15th 2011, <http://www.etnews.co.kr/201103140162>
지식 경제부, MEF스마트그리드 기술 로드맵 확정, <http://www.greengrowth.go.kr/resource/new_images/policy/03_smart03.pdf>
한국스마트그리드사업단, 스마트그리드 국가 로드맵-국외 및 국내 현황, <http://www.smartgrid.or.kr/09smart2-6-3.php>
한국 스마트그리드 협회, <http://www.k-smartgrid.org>
MS 워드 
