google ppt

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Problem

Analysis

Strategy

Recommendation

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01. Problem
The company was founded in 1996, by Larry Page and Sergey Brin, while the two were attending Stanford University as PhD candidates.
“Google” is a play on the word “googol”, the number one followed by one hundred zeros
The name reflects the immense volume of information that exists, and the scope of Google’s mission
Foundation
.
“To organize the world’s information and make it universally accessible and useful”
Overview
84% of global search engine market share
(in April, 2011 Netmarketshare)
Global No.1
BEST
BEST
01. Problem
Problem
Google extended its reach into some of the world`s largest Internet markets
largest Internet user base (42%)
(Nov 2010 UTC)
(Nov 2010 UTC) But Google has yet to become a search leader in any of the three countries.
has yet to become a search leader in any of the three countries.

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