Gillette의 RFID사례분석과 Tesco 사례분석 레포트
- 최초 등록일
- 2011.10.28
- 최종 저작일
- 2011.10
- 8페이지/
한컴오피스
- 가격 1,000원
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소개글
Gillette의 RFID사례분석과 Tesco 사례분석 레포트
목차
1. Summarize the case
2. Describe the problem or situation of the company
3. Describe what the company did to solve the problem or overcome the situation
4. Describe the results of company`s effort to overcome the situation
5. Answer to the questions if the case has questions or otherwise, discuss your own opinions or ideas
본문내용
1. Summarize the case
Gillette is the market leader in razor purchased by Procter&Gamble(P&G).
They took a careful, measured approach to RFID during the launch of its new Fusion brand, a five-bladed razor with a trimmer on the back.
In fact, RFID has many problems. To solve the problem of RFID, Gilllette put its RFID engineers together with its packaging engineers to make sure that the packaging would not interfere with the function of the RFID system.
By the third day of the launch the RFID, They achieved significantly higher sales numbers, which P&G claimed more than covered the costs of applying the tags.
2. Describe the problem or situation of the company
Gillette is the market leader in razor purchased by Procter&Gamble(P&G).
RFID technology allows manufacturers to attach tags with antennas and computer chips on goods and then track their movement through radio signals.
In fact, RFID has many problems.
First, RFID readers get crushed by forklifts and clumsy warehouse employee. Second, Many RFID tags are rendered unreadable by product packaging or poor placement on products. Third, Metal, such as aluminum foil packaging, can block RFID signals. Finally, little of the data generated by RFID systems is being utilized effectively.
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