삼성 휴대폰 오퍼레이션스 전략

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삼성전자의 모바일 사업 전략에 대한 고찰

목차

1. SAMSUNG MOBILE Competitive strategy
2. SAMSUNG MOBILE SCM strategy
3. SAMSUNG MOBILE Technology strategy

본문내용

Worldwide mobile device sales to end users totaled 1.6 billion units in 2010, a 31.8 percent increase from 2009 (see Table 1), according to Gartner, Inc. Smartphone sales to end users were up 72.1 percent from 2009 and accounted for 19 percent of total mobile communications device sales in 2010.

Although Nokia is still the world’s biggest smartphone manufacturer, with a 24.3% market share, its decline has been amazingly fast — in Q1 2010, Nokia held more than oAlthough Nokia is still the world’s biggest smartphone manufacturer, with a 24.3% market share, its decline has been amazingly fast — in Q1 2010, Nokia held more than one third of the market, with a 38.3% share.
Although Nokia’s smartphone shipments have grown from 21.5 million units to 24.2 million, its competitors have been growing much faster. Samsung’s market share increased from 4.3% to 10.8%, while HTC has grown from 4.9% to 8.9%. Samsung’s growth has been particularly impressive, with shipments increasing 350% — from 2.4 to 10.8 million units.
Apple is also showing steady growth, having captured an 18.7% market share in Q1 2011, compared to 15.7% in the same period last year. Research in Motion is holding third place overall with a 14% market share, but, like Nokia, it’s been growing much slower than everyone else, having increased shipments from 10.6 million units to 13.9 million in Q1 2011.
Although Nokia is still the world’s biggest smartphone manufacturer, with a 24.3% market share, its decline has been amazingly fast — in Q1 2010, Nokia held more than one third of the market, with a 38.3% share.
Although Nokia’s smartphone shipments have grown from 21.5 million units to 24.2 million, its competitors have been growing much faster. Samsung’s market share increased from 4.3% to 10.8%, while HTC has grown from 4.9% to 8.9%. Samsung’s growth has been particularly impressive, with shipments increasing 350% — from 2.4 to 10.8 million units..

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