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물류회사 Schenker의 아시아 진출에 관한 보고서 (영문)목차
1 Executive summary2 Company background
3 Scope oft he study
4 Objective(s) of the study
5 Company’s core business analysis
5.1 Business strategies
5.2 Major markets
5.3 Major competitors
5.4 Commercial performance
5.5 Business partners
5.6 Main logistics and transportation processes/services
5.7 Inter-modal transport operations
5.8 Company’s competitive advantages
5.9 Application of (information) technology
5.10 Future plans
6 SWOT
7 Insight
8 Suggestions
본문내용
1 Executive summaryJosslyn
2 Company background
DB Schenker is an international transportation logistics firm that established its presence in Hong Kong in 1966. Over the years, Schenker has grown from an air freight agency to a mul-ti-modal freight forwarding and logistics company that provides land, air, and ocean freight concepts. In addition to providing logistics services to private enterprises, Schenker enhances the success of trade fairs, relocations, projects, and large international sports events by offer-ing comprehensive and efficient logistics solutions.
DB Schenker entered the Chinese market by opening a Representative Office in Guangzhou in 1981. Today, DB Schenker has offices and logistics facilities in 37 major cities throughout China and employs over 3,600 people to meet and exceed the logistics needs of the Chinese population.
Vision
DB Schenker recognizes the rapid economic growth of the Chinese market and strives to achieve the leading position in the China logistics industry.
Mission
As one of the most powerful logistics company in the world, DB Schenker provides innova-tive, cost efficient, and integrated transportation and logistics solutions through professional and dedicated employees to deliver superior value to their customers.
Values
Teamwork – working together and competing as a single unit
Customer Focus – concentrating on optimizing customers’ supply chains and providing cost-effective solutions
Passion – demonstrating passion about their position as the best in the industry and having fun in the process
Integrity – acting in the best interest of their people, customers, and shareholders
Continuous Improvement – being innovative and committing to continuous improvement in all areas of their business
