국제경영 변화 트렌드
- 최초 등록일
- 2011.11.14
- 최종 저작일
- 2011.11
- 25페이지/
MS 파워포인트
- 가격 1,000원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
소개글
국제경영학 학부 발표 자료입니다. 국제경영 환경에서 변화하고 있는 메가트렌드와 그에 대한 국제기업의 대처 전략에 관한 영문 자료입니다.
목차
1. Mega Trends in Global Business Environment
A. Market Globalization (Global Product)
B. Emergence of MNCs and their Operations
C. Borderless Industries
D. Borderless Regional Economy
2. Key Aspects of Environmental Changes
A. Market
B. Competition
C. Consumer
D. Company Strategy/Structure
E. Culture (and Local Constituents)
3. Implications
- Understanding of strategic markets and consumers
- Cross-national (on cross-industry) alliances
- Sales over profit
- Flexible adaptation and global culture
본문내용
4. Competition
- Shorter PLC (time-based competition)
. New customer needs
. Quick new product development and delivery
. Examples:
- Various sources of competitive advantages
. Price, Quality, Brand image, Design, Technology,
Distribution, Quick delivery, A/S, Flexible return
policy, Friendliness, Cleanliness
. DHL, Wal-Mart, Cable Home Shopping, Toyota,
Amazon.com
참고 자료
없음