Capstone Project: Abercrombie & Fitch 와 American Eagle Outfitters 비교 분석
- 최초 등록일
- 2011.11.16
- 최종 저작일
- 2011.06
- 19페이지/
MS 워드
- 가격 3,000원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
소개글
안녕하세요.
Capstone project입니다.! 두개의 기업을 정하여 각 기업의 history, 매출, 재정, 주식 현황등등,,,
비교 분석한 레포트 입니다.
미국 대학 비지니스 수업 파이널 프로젝트였는데 A 받았구요
감사합니다. ^^
목차
Ⅰ. Company introductions
Ⅱ. Markets & Marketing
Ⅲ. Accounting & Finance
Ⅳ. Corporate Stock
Ⅴ. Operations
Ⅵ. Comparative Analysis
Ⅶ. Learning Reflections
본문내용
Ⅰ. Company introductions
Abercrombie & Fitch
A. Introduction
Abercrombie & Fitch recognized as the luxury casual brand is a middle-scale distributor that is earning quite a lot of money only by a fact of an American fashion distributor (ANF) having been registered in New York Stock Exchange. This company is laying great positions in the industries by CEO Michael Jeffries.
B. History
There have been three retailers called Abercrombie & Fitch, and the current A&F shares only its name with the original business. Founded in 1892 in Manhattan by David T. Abercrombie and Ezra H. Fitch, the original Abercrombie & Fitch was an elite outfitter of sporting and excursion goods, particularly noted for its expensive shotguns, fishing rods, and tents. In 1976 Abercrombie & Fitch filed for Chapter 11 bankruptcy, finally closing its flagship Manhattan store in 1977. The name was revived shortly thereafter, when in 1978-79, Oshman`s Sporting Goods, a Houston-based chain, bought the defunct firm`s name and mailing list. Oshman`s relaunched A&F as a mail-order retailer specializing in hunting wear and novelty items. It also opened shops in Beverly Hills, Dallas, and (by the mid-1980s) New York City. Finally, in 1988, Oshman`s sold the company name and operations to The Limited, a clothing-chain operator based in Columbus, Ohio.
참고 자료
Abercrombie & Fitch annual report 2010
American Eagle Outfitters annual report 2010
http://finance.yahoo.com/q?s=ANF
http://www.abercrombie.com/anf/careers/diversity.html
http://finance.yahoo.com/q?s=AEO
http://www.ae.com/web/corp/index.jsp