영어 프레젠테이션

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영어프레젠테이션 ppt발표 자료입니다.
서비스운영관리 시간에 팀과제 발표입니다.
ppt제작에 심혈을 기울였습니다.

목차

1. situation
2. problem
3. solution

본문내용

3- What is FormCo?
FormCo is the leading manufacturer of paper based business forms.

4- Majority of Fomco`s products are sold through Banks to small businesses and Consumers
They have only one channel. It is bank.

5- But the environment has changed.
People like online transactions than offline transaction. So FormCo`s sales declined.

6- Now FormCo wants to develop a phone based direct to customer channel.
They want the direct to customer channel rater than banks.

7- Use this channel to increase probability of Upselling higher margin products.

8- FormCo is thinking two channels. The bank channel and the direct to customer channel.

9- If they use the bank channel,
They will have not to use the additional sale and marketing effort.

10- However new channel need to additional cost and marketing effort.
Customers call directly to inquire and place orders.

11- And Call center have to have more specialized knowledge to handle this channel.

12- So FormCo assessed a new channel strategy.
Firstly, on the revenue side.
New channel will bring more customers and sale.
And They assess the cannibalization on the current channel.

13- Secondly, on the cost side.
They will need Call center set up or expansion cost and incremental labor cost,
And Selling General and Admin.

참고 자료

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