글로벌 기업 경영전략 및 기업사례 분석_피앤지 vs. 로레알
- 최초 등록일
- 2011.11.22
- 최종 저작일
- 2011.11
- 44페이지/
MS 파워포인트
- 가격 2,000원
소개글
국제경영학 학부 수업 글로벌 기업사례 비교 분석 발표용 PPT 영문 자료입니다. 피앤지와 로레알의 내외부환경분석을 통해 글로벌 전략을 비교분석하며 전략적 이슈 및 중장기 전략을 점검하고 도출한 자료입니다.
목차
1. NATURE OF THE BEAUTY COSMETIC INDUSTRY
2. WORLD’S 10 LEADING COSMETIC CORPORATIONS
3. RECENT BEAUTY COSMETIC INDUSTRY
4. Procter&Gamble
5. Procter&Gamble Cosmetics
6. Global Strategy
본문내용
1. Growth in Global Market
• #1 Market share in the U.S., Canada and Switzerland
• Doubling market share in Mexico and increasing sales in Australia in the past decade
2. Nearly 60,000 stores in over 20 countries
3. Sponsorship: “America’s Next Top Model”
4. Sold primarily in drugstores, convenience stores, supermarkets
5. Biggest competition: Maybelline
• Similar target groups, same price range
1. Key Factors
• Makeup advisor for celebrities in Hollywood
• Innovative products
2. Strong position in Japan (Max Factor Japan)
3. Sold to Revlon (1986)
4. Absorbed by P&G (1991) for $1.5 billion
5. Growth in Global Market
• Marketed in 90 countries in the world
• 40% of growth in global market (2000~2003)
• Fastest growing brand in the U.S. in 2003
• Grown by over 50% in Holland and becoming market leader
1. Transformation into Global brand (1993)
• Sharpening Max Factor image in marketing
“Complete Cosmetics line for women around the world”
2. $50 million in marketing for transformation
3. Building New Goal Position in International Market
4. Global Marketing
• For the first time for P&G, marketing the same product in every country
• Same print and TV campaign that broke in the U.
참고 자료
없음
