제네시스 STP 전략
- 최초 등록일
- 2011.11.30
- 최종 저작일
- 2009.03
- 10페이지/
MS 워드
- 가격 1,000원
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제네시스 STP 마케팅 전략
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본문내용
Genesis’s Strategy
For Hitting America
[Marketing Management Team Project]
1. Hyundai’s Mission Statement
Hyundai Motor`s Management Philosophy
With the spirit of creative challenge, we contribute to create a more affluent lifestyle for humanity, and are contributing to the harmony and co-prosperity with shareholders, customers, employees and other stakeholders in the automobile industry.
The spirit of creative challenge has been a driving force in leading HMC today.
It is the permanent key factor for HMC to actively respond to change in the management condition and seek creative and self?innovative system. With the spirit of creative challenge, we create profits, the primary objective of a private enterprise. Furthermore, we take the responsibility for the environment and society we belong to, and offer sustainable mobility in order to implement our corporate philosophy and provide benefits to all stakeholders including shareholders, customers, executives, employees, suppliers, and communities.
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