바카디의 한국 마케팅전략

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World-famous alcohol manufacture company (no.3)
바카디의 마케팅 전략이며 영문판으로 작성된 자료 입니다.

Established 1862 in santiago de Cuba
Has a plenty of world-top brand such as
Dewar’s – best selling scotch whiski in US
Grey goose – premium vodca

목차

- Introduce

- Bacardi Korea

- Strengths & Opportunities

- Weaknesses & threats

- 4Ps in the article

본문내용

What is Bacardi ?
World-famous alcohol manufacture company (no.3)
Established 1862 in santiago de Cuba
Has a plenty of world-top brand such as
Dewar’s – best selling scotch whiski in US
Grey goose – premium vodca
Bacardi – the world’s no.1 selling rum
It Will invest $250 million to increase its Dewar’s production facilities mainly in Scotland for 10 years
Expects to be no.1 whisky brand in the global sprits market

Bacardi Korea
Established In line with the company’s plan to pump a huge amount of money into it’s Dewar’s scotch whisky production
Begins its direct business on September 2007
Plan to do aggressive marketing in the Korean market

참고 자료

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