애플-스티브잡스

소개글

Intro.It is a common modem phenomenon when shoppers choose brand names over no_name brands. In a world dominated by materialism and consumption, buying global brands is far from just a fashion statement or life choice.

목차

1. introduction
1) Why do we buy overseas products?
2) What are the consequences for the Korean economy and our trading partners?
3) Clearly state why this issue is of importance to Korean economy and its trading partners

2. Analyze in-depth selected Apple, why you select that Apple
1) reason of select apple
2) reason of Apple` success
3) Apple`s marketing

3. Which subculture group in Korea consumes that Apple you have selected more and why?
1) Symbol of premium status
2) Individuality

4. Examine consumption symbolism of the Apple
1) Violence suppression of news agencies
2) Conquest of uniform characteristic
3) Position improvement of original new generation

5. What influence consumers’ purchasing decisions/ consumption behavior
1) Design
2) Convenient
3) Technical power

본문내용

1. Intro.

It is a common modem phenomenon when shoppers choose brand names over no_name brands. In a world dominated by materialism and consumption, buying global brands is far from just a fashion statement or life choice. When top tier brands become so expensive that average_Joes can no longer afford, they become associated with class. Buying global brands is now a way to promote one`s status and social standing. Of course, we cannot rule out that many global brands tend to be more credible and fare better in the trust category than most local manufactures. However, more often than not, we buy global brands from overseas because they are more famous. Company realize the incentives global branding can bring and it has become the focal issue for many ambitious companies. With the help of globalization and standardization of market, combined with the advancement in information technology, it has become easier to establish global cultures. Korea has embraced and benefited tremendously from this marketing phenomenon. Samsung, Hyundai, LG have become major global brands and have emerged as leaders in their respective markets. These companies are extremely important to the Korean economy as they make up a major portion of Korean`s entire annual GDP. At the same time, trading partners of Korean also benefit from top tier quality products

참고 자료

http://techcrunch.com/2010/07/30/why-apple-should-buy-infineon-to-own-mobile-and-screw-intel/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29
http://cafe.naver.com/brndmgmt.cafe?iframe_url=/ArticleRead.nhn%3Farticleid=4&
http://www.bloter.net/wp-content/bloter_html/2009/10/27/18248.html