CASE STUDY #1 marketing
- 최초 등록일
- 2011.12.28
- 최종 저작일
- 2011.01
- 3페이지/
MS 워드
- 가격 2,000원
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소개글
case
목차
1. Give examples of needs, wants, and demands that Build-A-Bear customers demonstrate, differentiating each of these three concepts. What are the implications of each on Build-A-Bear`s actions?
2. In detail, describe all facets of Build-A-Bear`s product. What is being exchanged in a Build-A-Bear transaction?
3. Which of the five marketing management concepts best describes Build-A-Bear Workshop?
4. Discuss in detail the value that Build-A-Bear creates for its customers.
5. Is Build-A-Bear likely to be successful in continuing to build customer relationships? Why or why not?
본문내용
5. Is Build-A-Bear likely to be successful in continuing to build customer relationships? Why or why not?
Build-A-Bear is likely to be successful in continuing to build customer relationship because of her highly interactive physical and technological based visionary based approach. In which Maxine Clark has developed the enduring relationship with its people and the organization can be directly affected the organization success and marketing activities. It also been seen that top selling toys in toy industry fad and fickle immediately. Build-A-Bear is not just a toy company. It is an entertainment company, a theme-park-like experience.
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