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소개글

Trends of Cosmetic industry1High added valueDoes enterprises producing commodities for domestic marketsFlexible manufacturing systemMonopolistic competitionOligopolistic market5Trends of Cosmetic industry12About Shiseido2Shiseido is the one of the world`s leading cosmetics companies. 7About ShiseidoThe fusion of Eastern and Western`s intelligence and beautyGlobal image creationGlobal ShiseidoGraceful agingCreative advertisement

목차

1.Trends of Cosmetics Industry
2.About Shiseido
3.Marketing Mix
4.SWOT Analysis
5.Competitor Analysis
6.BCG matrix
7.STP analysis
8.Marketing Strategies

본문내용

Marketing mix(4P)
Place(Distribution Channel)
diversity 0f distribution channels
- High brand : Agency, department stores, using more
advanced distribution channels
-> To pursue advanced image
- Low-priced brand: Convenience stores, general retailers
-> Easy access for customers
New distribution system : Selective distribution system
brand marketing
-> Distributors supply capacity through
the numerous brand shops focus
12


Promotion
Advertising trends : Market large items
-> selecting certain items focused ads
-> Brand awareness UP
Promotion Trends
Events, Samples, and the provision of
promotional materials, and make-up
artist, utilizing newsletters published

참고 자료

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