에어아시아(AirAsia)
- 최초 등록일
- 2012.01.03
- 최종 저작일
- 2011.10
- 24페이지/
MS 파워포인트
- 가격 3,000원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
소개글
MBA에서 Asia Business 시간에 발표한 자료입니다. 아시아 유망한 저가 항공사인 에어아시아에 대한 소개와
기업 비즈니스 전략을 상세히 분석한 자료입니다. 모두 영문이고 총 24p 입니다.
목차
- Industry Analysis
- Company Introduction
- Business Strategy
- Marketing Strategy
- Capabilities & Operation Strategy
- Financial Strategy
- M&A
- SCAs
- Recommendations
본문내용
Company introduction
Profit: RM1,061mil (2010)
Number of employees: around 8,000
Size of fleet (Group): 90
HQ location: Kuala Lumpur, Malaysia
Year founded: 2001
Hubs in 3 countries: Malaysia, Thailand, Indonesia
Ownership: Listed on the Malaysian stock exchange
Vision: to continue to be the lowest cost short-haul airline in every market we serve, delivering strong organic growth through offering the lowest airfares at a profit.
Current strategy
Partnering with other airlines and airplane maintenance companies
Low fare, no frills
Streamline operations
Point-to-Point network
Diversifying into long-haul flight - Air Asia X
Airbus A320 instead of Boeing B737
참고 자료
없음