소셜네트워크의 마케팅적 함의; 소셜네트워크와 Relationship marketing
- 최초 등록일
- 2012.02.04
- 최종 저작일
- 2011.11
- 4페이지/
MS 워드
- 가격 2,000원
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소개글
소셜네트워크와(특히 페이스북) 관계마케팅을 주제로 한 중간고사 대체과제이며 A+부여받은 과제입니다
영어로 작성되어 있으며 설명을 위해 후반부는 한글 첨부했습니다.
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본문내용
October 28th, 2003, Mark Elliot Zuckerberg, who was student of Havard university, started an internet web service named `Facemash` At that time, it was just a community site based on school society. It was only for student of Havard university, gradually it growing broader its territory. And rename it `thefacebook.com`. After that, September 2006, anyone who has an e-mail address can admit it as user of Facebook. Well-known social network service, Facebook buckle down its service
Meanwhile, July 13th of 2006, similar with Facebook settle down its service, Twitter, which is micro blogging service started its service. At that time, social network market was mostly occupied by Myspace in America. By late 2007 into 2008, Myspace was considered the leading social networking site, and beat out main competitor Facebook in traffic. However, while mobile internet networking improves, smart phone appeared in the market. Gradually, people exchange their information in real-time by smart phone. This change gives great chance to Twitter and Facebook, naturally, these two services literally exploded its growth. And it has a lot of meaning in the field of marketing.
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