애플 Apple 기업분석및 경영사례분석 영문발표자료

소개글

애플 Apple 기업분석및 경영사례분석 영문발표자료 입니다,

목차

1. Company history

2. Overview

3. Industry trend

4. Profiling

5. Competitor analysis

6. Identifying Core competence
Apples Brand strategy
SWOT
4P

7. conclusion

본문내용

Established in April,1976 in California by Steve Jobs, Steve Wozniak, and Ronald Wayne, its pervious name was “Apple Computer Inc” later it became known as “Apple Inc” because the company started to not only be involved in computers but expanded into other markets as well.
The first Apple computer called the “Apple I” was sold July 1976 and for about $666The second Apple computer hit the market in April,1977 called “Apple II” – this computer had color graphics that`s why it differed from the common computer on the market at that time.

참고 자료

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