소개글
zara
목차
1. Introduction 3
2. Analysis 5
2.1. Information Technology 5
2.2. Cause 6
3. Solutions 8
3.1. Outsourcing 8
3.2. Purchasing a package 8
3.3. Self-Development 8
4. Best Alternative 9
4.1. Background 9
4.2. Mixed-Development 10
5. Implementation 12
5.1. New Operating System 12
5.2. Available Application Software for the new Business Support Terminal 12
6. Conclusion 14
Reference 16
본문내용
1. Introduction
Inditex is one of the world`s largest fashion retailers, attracting shoppers at its eight store formats -Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe - boasting 5.221 stores in 78 countries.
The first Zara shop opened in 1975 in A Coruña, Spain, a city in which Inditex first began doing business and which is still home to its headquarters. Its stores can now be found in prime locations in more than 400 cities in Europe, the Americas, Asia and Africa.
Little known in the United States, where it has forty-eight stores, Zara can lay a strong claim to owning the most impressive manufacturing and distribution process in the apparel industry. Although Zara is often called Europe’s equivalent of Gap, the chain defies direct comparisons to American retailers. The bulk of its fashions, which appeal to dressier European tastes, are more Banana Republic than Gap. Its prices, however, are more Old Navy.
But what sets Zara apart is a network that ties the store floors to the design shops and in-house factories in the closest thing to real time that exists in retail. Is amazingly flexible factories can replace or redesign the shape of a pair of jeans almost as fast as a teenager can change her mind.
참고 자료
Zara, “Zara Spain,” (2010),
http://www.zara.com/webapp/wcs/stores/servlet/home/es/en/zara-W2011
Inditex, “INDITEX Group,” (2011), http://www.inditex.com/en/
Wikipedia, the free encyclopedia, “Zara(retailer),” (2011),
http://en.wikipedia.org/wiki/Zara_(retailer)
The Wall Street Journal, “Pace-Setting Zara Seeks More Speed To Fight Its Rising Cheap-Chic Rivals,” (2008),
http://online.wsj.com/article/SB120345929019578183.html
Gaebler.com, “Resources for Entrepreneurs,”, (2011)
http://www.gaebler.com/
Technology In Business, “Analysing Zara’s business model,” (2011),
http://www.harbott.com/2011/03/03/analysing-zaras-business-model/
Fairweather Consulting, “Strategy, Innovation & Change,” (2008), http://fairweatherconsulting.blogspot.com/2008/02/zara-using-technology-to-build.html
Harvard Business School, “Zara’s Secret for Fast Fashion,” (2005), http://hbswk.hbs.edu/archive/4652.html