파이브포스 영어판 입니다. [Five+Forces] / 뒷부분에는 영어로 하기위해 간단히 작성한 한글도 같이 있습니다.

소개글

파이브포스 과제입니다.
완성도를 높이기 위해 유학파 친구의 도움을 받은 과제입니다.
영어의 문법의 정확성과 단어의 중복이 없는 외국서류 양식으로 기재!!!

목차

Introduction

Main subject

-서론-
세계 기능성 식품시장 800억 달러 규모

본론
Porter 의 Five Force Model란?
-홍삼드링크 시장

결론

본문내용

With these five factors, it can be substantialized how attractive the industry is. In other words, the more weak the negotiability is between the supplier and customer, the threat is to new entrants, the less competitive the market is, the more attactive the industry is.
The analysis of a Red ginseng product comes as below.

1. Supplier` S bargaining power

there is no negotiation power for the price or the amount of raw materials.
However, the quntity is controlable with retailers with a trivial impact on the market.
and the price is negotiable in complience with Food and Drug Admistration as to other`s price in the market.
in health food market, the are many products and the more time gues, the more value deppreciate especially after the expiration of patents than that of general products.

2 Buyer` S bargaining power
To companies who manufacture and sells the consumer can be grouped as direct and indirect buyers.
sport stars, patients and retailers belong to the former, and the general consumers do to the latter.

참고 자료

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