국제경영 - 프랑스의 향수 산업 (지역 클러스터)

소개글

사회과학 관련 레포트

목차

Definitions of Perfume

History of Perfume

Perfume industry in France

Why developed especially in France than other regions

Match in Birth of a Cluster

Current Status over the perfume industry in France

Changing industry

Market Expansion and future trend

Survey Questions

ACKNOWLEDGEMNTS

본문내용

Perfumes are carefully packaged with peculiar and evocative names labeled by the greatest fashion names. Its’ popularity never been this high before and it not only appealed for women but also men and even young children. Growth of male fragrance is owing to the male magazines and e-commerce sites, which provides easy access to them. In 1993, French market for children’s perfume reached to FF 500m (US$ 100m) and Guerlain created Petit Guerlain that costs less than ten times than that of the women’s. There are also baby’s perfume that contains no alcohol and little girl’s perfume that includes chocolate smells.

Not only the new abstract fragrance for new millennia, daily odor of paper, grass, and leather became popular. Another source of the expansion of this industry is due to the immediate communication like Internet, as we viewed above, which lead the trendy style and trendy perfume. Perfumers will directly contact with suppliers and their work will closely connected to their customers. Aromatherapy, which used for alleviate tension and unpleasantness, and aroma marketing, which used for promotion, became another factors for perfumers to search for new area. It will enhance people’s understanding of fragrance and as a result, become one of the biggest potential markets.

참고 자료

http://fragrance.org/IT_eurofifi_flash.html.
http://origin.island.lk/2002/03/03/busine11.html.
Jang Duk Sang, "France and Paris," (Seomundang,1994) , 181-185.
Kim Mun Whan, "Following up French culture," (Dain media, 2002) , 269-272.
http://fragrance.org/fifi_history_flash.html.
http://origin.island.lk/2002/03/03/busine11.html.
http://www.aromanlife.com/infomation/info_1_30.htm.
http://news.empas.com/show.tsp/20020116n01564/?s=154&e=332.
http://news.empas.com/show.tsp/20020326n03003/?s=658&e=837.
http://www.parfumsraffy.com/history.html.
http://www.perfume2000.com/history/history.asp.