International Strategic Alliance
- 최초 등록일
- 2012.02.29
- 최종 저작일
- 2011.09
- 68페이지/
MS 파워포인트
- 가격 2,000원
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소개글
국제경영 수업
International Strategic Alliance
목차
Definition & stage
Types
Advantages & Disadvantages
Examples
successful strategic alliances
Conclusion
본문내용
3/1/2012
David C. Mowery, Joanne E. Oxley, Brian S. Silverman,?Strategic Alliances and Interfirm Knowledge Transfer?(1996) Strategic Management Journal, Vol. 17, Special Issue: Knowledge and the Firm (Winter, 1996), pp. 77-91 http://en.wikipedia.org/wiki/Strat
Stages of International
Strategic Alliance
Strategy Development:
Studying the alliance’s feasibility, objectives and rationale.
Focuses on the major issues and challenges and development of resource strategies for production, technology, and people.
Requires aligning alliance objectives with the overall corporate strategy.
3/1/2012
David C. Mowery, Joanne E. Oxley, Brian S. Silverman,?Strategic Alliances and Interfirm Knowledge Transfer?(1996) Strategic Management Journal, Vol. 17, Special Issue: Knowledge and the Firm (Winter, 1996), pp. 77-91 http://en.wikipedia.org/wiki/Strat
Stages of International
Strategic Alliance
참고 자료
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