삼성전자 경영전략분석 영문PPT

소개글

삼성전자 경영전략분석 영문PPT 발표자료입니다.

목차

1. 기업 소개
Semiconductor Industry
Memory Chip Industry
Potential threats, Chinese firms

2. 외부환경분석
Applying Porter’s five forces model
Characteristics of competitors and entrants

3. 내부환경분석
Resources
Capability and VRINO Analysis
Dual Competitive Advantages

4. 비즈니스 전략
Customer Segmentation
Integrated Low-Cost Differentiation Strategy
Cost Leadership and differentiation
Cost Leadership
Differentiation
Hard to achieve integrated strategy
Value Chain Analysis

5. 5 forces 분석
Rivalry Among Competing Firms
Bargaining Power of Buyers
Bargaining Power of Suppliers
Threat of substitutes
Threat of new entrants
Summary
Dual Advantage

6. 결론
Short Term
Long Term

본문내용

▪ 1200 different variations of DRAM products
▪ Different products segment
- Legacy products (64Mbit DRAM)
- Frontier Products ( 512Mbit DRAM)
-Specialty Products (DDR2SDRAM, Rambus DRAM)
▪ Transfer legacy products to high-value niche products
▪ Increasing portion of Flash memory segment

Value Chain Analysis
Cost Leadership and differentiation
Firm Infrastructure: Collocation of facilities
Human Resource Management: Intensive working
Technology Development: investment in new technology

참고 자료

없음