이비즈니스-소셜커머스 비즈니스

소개글

You Really Have Nothing But Half-Price, huh!?What is Social Commerce?Definition , Characteristic of Social CommerceType of Social CommerceStatements of Domestic Social CommerceScale of Social Commerce MarketGrowth of Social Commerce MarketChallenging Factors Analysis 1. Introduction2. Current State Analysis 3. Suggestions6. Reference4. Implication 5. Conclusion

목차

1. Introduction
2. Current State Analysis
3. Suggestions
4. Implication
5. Conclusion
6. Reference

본문내용

The Industry has appeared on Feb, 2010 first in domestic market with website Wipon (http://wipon.co.kr).
Social Commerce business has got 50 billion accumulated sales year and 300 related companies registered
only for 1 year. And after the market developing, about 450 companies had registered by Sep 2011.
This is what social commerce is.

We wonder if the Social Commerce’s rapid growth is continuous.

Actually the growth is slowing down now.
And many problems of social commerce is showed these days.
We figured out that there are many numbers of new entries in Social Commerce market.
It makes companies to focus their selling strategy on low price, not to use SNS well even though SNS is the key concept of Social Commerce. It also cause companies to be in real survivor. So they can not get enough time and money to manage their customers. And it occurs customer dissatisfaction.
Especially there is a big problem in profit structure. The increasing rate of companies and sales, and the increasing of visitors are declining currently. It shows that Social Commerce companies do not make money. And it is obvious because Big 4 companies in social commerce business do not show us their sales.

참고 자료

Byungjoon Yoo, Seongmin Jeon, Eunho Park (2011) “Information effect in Social Commerce: A case of TicketMonster”
DMC Media 애플사업팀 (2011) “소셜커머스 시장 동향 및 전망”
조서연, 이성아, 최보나, 이진주, 이상호 (2011) “소셜커머스 제공 업체 및 소비자 불만 사례 분석과 개선 방안에 대한 탐색적 연구”
최성호, 이상용 (2011) “소셜커머스에서 소비자의 재구매 의도에 영향을 미치는 요인에 관한 연구”

아시아경제 (2011) “페이스북 소셜커머스 철수… 영업력 부재 vs 시장성 부재” 김수진기자 2011-08-30
디지털데일리 (2011) “비즈니스 모델의 한계?… 소셜커머스 업계, 탈(脫) 소셜 가속화” 이민형기자 2011-10-23
경향신문 (2011) “토종 소셜커머스 거품론 확산” 송진식기자 2011-07-07
뉴스토마토 (2011) “쿠팡ㆍ티몬 ㆍ위메프, 성장동력 찾기 분주” 최용식기자 2011-11-21
뉴스엔 (2011) “카카오톡 플랫폼 진화, 한국형 SNS진화 ‘페이스북 정면 겨냥한다’” 뉴스팀 2011-10-12
희망뉴스 (2011) “대한민국 소셜커머스가 가야할 길” 이창민칼럼리스트 2011-08-05

소셜커머스란 대체 무엇인가… 그리고 그 이면에 숨겨진 실질적 수익모델 http://blog.naver.com/muvisenter/120119145948
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