MS 워드 
소개글
Analysis of customer 1-1. Purchase BehaviorA. Problem Recognition: Perceiving a Need - In Korean University the number of foreign students is increasing. Tant to make foreign friends. But there is not any company can meet their needs. B. Information Search: Seeking Value - Both of them need a company who can meet their needs. C. Alternative Evaluation: Assessing Value - Our company is not just for looking for a date or traveling alone. We can entertain not only international students but also domestic students who want to have fun and make foreign friends. And our mission is to create opportunities for international students in order to make their time valuable and experience the world face-to-face. D. Purchase Decision: Buying Value - Because our targets are university students. They have not much money. So we will try our best to help our customers save their costing. To make them experience a wonderful travelling without much costing is what we are working on. 1-2. customers` needsA. Korean culture -Foreign students have some motivation (Korean cultural factors) to decide to come to Korea. - They love Korean celebrities - They are interested in Korea culture and entertainments. B. Great memory in Korea - They have limited time in Korea, and want to make great memory in Korea - They have bunch of times to kill. - They feel lonely in Korea because they are out of their countries C. Relationship with Korea/Korean - They want to make Korean friends to know Korean culture and learn Korean. - They have some romantic image regarding Korea because of some TV shows. 1-3. Customer profile목차
1. Analysis of customer1-1 . Purchase Behavior
1-2. Customers` needs
1-3. Customer profile
1-4. customer Purchasing power
2.
2-1. S.I.T?
2-2. logo
2-3. Type of Business
2-4. Vision and Mission Statement
2-5. Organizational Structure
2-6. Place Analysis
2-6-1. Advantage of this place
2-6-2. Disadvantage of this place
2-6-3. A Floating Population
2-7. Product
2-8. CRM
2-9. Advertising and Promotion
3. Sales Marketing Strategy
4. SWOT Analysis
5. Conclusion
본문내용
1. Analysis of customer1-1. Purchase Behavior
A. Problem Recognition: Perceiving a Need
- In Korean University the number of foreign students is increasing. They feel lonely and want to travel in Korea on vacation and weekend. At the same time there are many domestic students who want to make foreign friends. But there is not any company can meet their needs.
B. Information Search: Seeking Value
- Both of them need a company who can meet their needs. C. Alternative Evaluation: Assessing Value
- Our company is not just for looking for a date or traveling alone. We can entertain not only international students but also domestic students who want to have fun and make foreign friends. And our mission is to create opportunities for international students in order to make their time valuable and experience the world face-to-face.
D. Purchase Decision: Buying Value
- Because our targets are university students. They have not much money. So we will try our best to help our customers save their costing. To make them experience a wonderful travelling without much costing is what we are working on.
