맥카페 경영전략 분석 (영문)

소개글

맥도날드 기업소개와 경영 역사, 그리고 맥도날드 경영전략으로서맥카페 진출 전략에 대해 연구한 영문자료 입니다. 국내외 사이트를 전부 뒤져서 완성한 자료입니다.

목차

Part I. McDonald’s Hard times
McDonald’s?
Crisis of Empire
McCafe Initiative
Part II. McCafe
Strategic Analysis
Part III. Recommendation

본문내용

McCafe Initiative
Although McDonald’s stores are in all around the world, however over
80% of store and sales were from few countries including U.S. Australia,
Brazil, Canada, France, Japan and England
 They tried to diversify their profit structure introducing McCafe
First McCafe store launched in Australia and it was successful by leading
15% of sales growth than existing McDonald’s
And then expanded McCafe to Europe, Asia to U.S.

참고 자료

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