Nespresso
- 최초 등록일
- 2012.03.30
- 최종 저작일
- 2012.03
- 39페이지/
MS 파워포인트
- 가격 3,000원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
소개글
NespressoMarketing ManagementContents IntroductionEnvironmentTarget MarketMarketing GoalMarketing PlanConclusion1. Introduction: Nespresso S.ACreated in 1986Launched in Korea in 2007S.AHolding Company: Nestlend Wellness Company”1. Introduction: Nespresso S.AVisionThe Luxury icon for perfect coffee worldwide through super premium brand imageS.AImproving Profits worldwide*Attractive designs*Easy to use machines*Personalized serviceBut in Korean market market share is still low
목차
Environment
Target Market
Marketing Goal
Marketing Plan
Conclusion
본문내용
1. Introduction: Nespresso S.A
Created in 1986
Launched in Korea in 2007
1. Introduction: Nespresso S.A
Holding Company: Nestle
“The World’s leading Nutrition, Health, and Wellness Company”
1. Introduction: Nespresso S.A
Vision
The Luxury icon for perfect coffee worldwide through super premium brand image
1. Introduction: Nespresso S.A
Improving Profits worldwide
*Attractive designs
*Easy to use machines
*Personalized service
But in Korean market
market share is still low
1. Introduction: Nespresso S.A
By 2012, espresso market expected to expand to 40 % of whole coffee market
→High
Industry
Growth
1. Introduction: Nespresso S.A
Objective
참고 자료
없음