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7 s Analysis Organizational Behavior IntroAnalysisRecommendationStuffs discussed in this presentationContentsCompany Introduction Market situation7-s AnalysisProblem Identification& SolutionsIntroductionInformation aboutAbout KBCEO : Euh Yoon-DaeHistory1936 foundedA with Daedong bankA with Jootaek bank2008. 9. 29 KB financial Group inc.No.1 Korean commercial bankTotal asset : 32.9 billion wonMore than 1300 BranchesAnalysis

목차

Intro
-Company
-Introduction

Analysis
-Market situation
-7-s Analysis

Recommendation
-Problem Identification
& Solutions

본문내용

CEO : Euh Yoon-Dae
History
1936 founded
1998 M&A with Daedong bank
2001. 11. 1 M&A with
Jootaek bank
2008. 9. 29 KB financial Group inc.
No.1 Korean commercial bank
Total asset : 32.9 billion won
More than 1300 Branches

Analysis
Market situation
7-s Analysis

Market Situation
Slow growth, diminishing profitability
Market growth : -4.6(2009), +1.6(2010)
ROA : 1.27(2005) 0.39(2009)
Low Globalization level
Source : The Financial Supervisory Service

Market Situation(KB)
High market share
21.9% market share
Heavily on retail financing(92%)
Declining net profit
Growing competition
Hana bank
Foreign Banks

참고 자료

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