Airborne Express의 물류혁신 사례

소개글

학교 경영전략 수업시간에 HBR case중의 하나인 미국 우편 물류 기업 Airborne Express의 경영 혁신 사례를 영어로 발표한 것입니다.

목차

1. Industry Environments
2. 5-Force Analysis of the US Express Mail Industry
3. Major Competitors
3.1. Federal Express, United Parcel Service, Airborne Express
3.2. SWOT
4. Relationship with Roadway Package System(RPS)
5. Airborne’s Futures

본문내용

Relationship with RPS

Targeting the ground transport needs of large-volume business customers
Win-Win strategy between Airborne and RPS
Strong appeal : combination of RPS on the ground and Airborne in the air
Cooperation occurs in the marketing process and in the sharing of shipment information
Closer alliance with an integrated pickup and delivery system
Make it possible for both to perform one-stop shopping

참고 자료

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