CJOShopping

목차

1. Industry Analysis ? TV Home Shopping

2. Introduction of CJ O Shopping

3. CJ O Shopping STP

4. CJ O Shopping Marketing Mix(4Ps)


5. Primary Information
- Questionnaire & Interview

6. Group Evaluation

본문내용

4P - Product
- High Quality Products
- Releases new Trendy products quickly
- “Only One” + Limited Products → Instill Customer Pride & Satisfaction
- Private Brands(PB)
Ex) Designer Collaboration (스티브&요니, Jean Luc Amlser)
Ex) Fidelia, Celebshop
→ “LIFESTYLE SHOPPER”

4P - Price

Change in Price Strategy

Development of various products lead to high quality at reasonable prices
→ High quality products sold at more expensive prices.



4P - Promotion
- Emphasis on “1st” : 1st TV Home Shopping Company in South Korea
1st to introduce new products on TV Home shopping
ex) Apartment Lease, AJ Rental Car)
Celebrity Promotion & Modeling
- Entertaining Home Shopping Programs : Documentary, Sitcom,
Talk Show
- “Lifestyle Shopper”

참고 자료

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