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[Principle of marketing class]Mc cafe’Marketing planContentsExecutive summaryCurrent Marketing situation-Market description-Product review-Competitive reviewLogisticsSWOT analysisMarketing strategies-Marketing research-STP-Marketing mix (4P)BudgetsControls IssueExecutive summaryMc cafe in Korea was launched in 2009Mc cafe in America and Europe make big success. rea made only a little progress.

목차

Executive summary
Current Marketing situation
-Market description
-Product review
-Competitive review
-Channel & Logistics

SWOT analysis

Objectives & Issue
Marketing strategies
-Marketing research
-STP
-Marketing mix (4P)

Budgets

Controls

본문내용

Positioning
Mc cafe make a product represent lower price strategy,
Mc cafe’s STP

Positioning
and focus of man’s viewpoint that is surviving method in the different traditional competitor.
Mc cafe’s STP

Price
Mc cafe’s concept is
‘lower price higher quality’.
For success with this policy, we focus to establishing the Mc cafe’s brand image more than just product selling.

Place
Mc cafe remodel exist Korea’s Mc Donald store so reduce danger factor.
Mc cafe have to make the most of high income level more than average, and high scholarly attainment’s place.
For cafe’s image , Mc cafe use music, interior, flavor, leather sofa so steady relationship with consumer.

Product
Changing menu & imaging
Caffe latte 2600
Americano 2000

참고 자료

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