마케팅전략-콜라,펩시
- 최초 등록일
- 2012.04.12
- 최종 저작일
- 2012.04
- 44페이지/
MS 파워포인트
- 가격 5,000원
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소개글
Cola Wars ContinueWars ContinueStrategic ManagementCoke and PepsiContents1. History of Cola Wars2. Case summary-5 forces model of CSD Industry-Non-Price Competition-Differentiation Strategy3. Suggested questions4. Extra questions5. APart 1History Of Cola WarsHistoryEarly history188*************19201923Developed by John PembertonFirst bankruptcyDeveloped by Caleb Bradham First bottling franchiseFirst Mover advantage7XWorld war 2193219331939Supportingthe world war
목차
1. History of Cola Wars
2. Case summary
-5 forces model of CSD Industry
-Non-Price Competition
-Differentiation Strategy
3. Suggested questions
4. Extra questions
5. Q & A
본문내용
The great depression & World war 2
1932
1933
1939
Supporting
the world war
Second bankruptcy
“Twice as much for a nickel”
Cost leadership
Challenging Pepsi heats up the war
(1945-1960s)
(1960s ? 1970s)
(1970s-1980s)
Became second-largest CDS selling brand
The largest brand in market, still
“Pepsi Generation”
Oversea market
Product diversification
Pepsi’s effort
paid off
Continuing cola wars & diversification of product
(1980s-1990s)
Product diversification
New Coke
Turned in to a failure
0.2% growth rate in 2000s
Adapting to the times
5-7% growth rate in 1980s
참고 자료
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