ACA-항공사

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Airline Competitor AnalysisStrategic managementIntroduction Business Objective Current Strategy Belief about IndustryWeakness Alliance MembershipAnalysis01Strategic managementBusiness ObjectiveTo provide highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit.Meeting the rising expectations of customers’ remains central to their strategy of transforming British Airways into the world’s leading global premium airline. The Japan Airlines will act as a bridge to bring peoples.To provide customers with safe, good value, point-to-point air services on a range of European routes.

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Business Objective
To provide highest quality of customer service delivered with
a sense of warmth, friendliness, individual pride, and company spirit.
Meeting the rising expectations of customers’ remains central to their strategy of transforming British Airways into the world’s leading global premium airline.
The Japan Airlines will act as a bridge to bring peoples.
To provide customers with safe, good value, point-to-point air services on a range of European routes.
Becoming a carrier as the best choice for customers and loved by the staff and employees.


Current Strategy
To provide low fare flight with maximum customer satisfaction.
To provide customer with unique premium service whenever they fly with BA and no matter where they are.
To provide medium & long-distance routes flying to and from countries in Europe, North America and Southeast Asia.
Keeping costs low by eliminating the unnecessary costs.
Customer First, Respecting Staff, Advantage, Continuous Innovation and Favorable Return.

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